InstaHeaven

I”ve been an Instagram user since 2012. As such, I guess this is not an appropriate medium to use for an assignment that instructed us to use a new tool and one not discussed in class.  I’m pretty sure we didn’t take up Instagram officially in class, so maybe it qualifies at least on that front.  But how I feel it IS appropriate to select ths platform for this assignment is because I have suddenly gained insight on how to use the application right.  So it’s like it’s all new to me.

What caused me to realize some things about my Instragram use was a link shared by Nitzana that offered analytics for Instagram use.  It’s called Iconosquare. And it’s very easy to use. But reading those results were not easy. Let me explain.

Because for once in my life I was a fairly early adopter with Instagram (within my circle of friends in Chattanooga, at least), I’ve had an opinion that my IG account was pretty darn active.  I like to take photos, and I also like to archive them. IG has been a great outlet and resource on this front, beyond being terribly fun to see the ways all my fellow users employed the app.  It has felt like that my IG has been pretty popular–highly frequented even.

photoiconosquare
Not so much. The metrics don’t lie.  I was somehow deluded about what kind of activity I had been putting into my IG.

For example: My most liked potos have some miserable rankings in the scheme of things.15? Seriously? That’s might highest number of likes? I was convinced I had higher numbers than that.

And what about my frequent buddies showing me IG love? I know that certainly there are a few on my friends list that like EVERYTHING I post. Deluded again.  So many posts, and even Renay–my best friend of over 20 years–has only liked me 27 times. Really?  This has all made me do something thinking. And it occurred to me. “Maybe it’s because you don’t have enough IG friends.”igersiconosquare

Simple enough realization, I guess, but it hadn’t happened because I was too busy focusing on quality and content posted instead of the size of my audience. Well I fixed that. I revamped my friends list to include as many people in my contacts list I could thing to add. I’ve seen an increase on my friends list of over 45 people in the last week.

So yeah. IG is new. For me. I’ve been SHOCKED at how much new activity has been prompted.  And i’m excited to see how this platform can help me grow my engagement within the social media realm.

 

 

 

Advertisements

Farewell Post

This Social Media Theory journey has been enjoyable, but much more difficult than I even imagined. I knew what my challenges would be at the beginning. Hurdles like lack of experience, being a digital immigrant and the whole ‘behind the curve’ identity I have yoked myself with perennially plague me.  And most of those realities played a part.

But nothing was as difficult for me during this course as was overcoming my innate tendency to be a late adopter.  Repeatedly when assignments came around, a general, life-long habit to wait/psych myself up to trying new ways of social media interaction caused dread and anxiety and often caused me to wait too long.  Indeed, I got very far behind in this course–more so than I might’ve ever in any other college course. I’m not proud of that.

Miraculously and as it turns out, my tendency to be a late adopter is not from incapability (or from fear of it, at least). I can happily report at the end that, more often than I expected, navigating and wrangling new forms of social media endeavor was far easier than I guessed and was always enjoyable.  It was good to learn as a sidebar to the course that I’m not a total idiot, whether I might’ve felt that way a few times in the last few months or not. Indeed, I’ve made myself proud, where the ‘how to’ aspect of the course comes into play.

But on the notion of the use and practice aspect of social media, I can honestly say that a comprehensive retrospective provides me with a somewhat decent handle on the scope of how social media works for creating an online presence. Managing and maintaining the sites is constant work. But it’s more than just creating content and making sure everything is current. It’s about doing so with a cohesive mentality and with an appropriate message for a targeted  audience in mind. It’s about branding. And it’s about making the most of the respective social media’s functionality as it most appropriately benefits the brand.

I’ll admit, my own brand has been all over the map this semester.  What I intended to create with the GayGaze blog was/is just too uncomfortable for me. So, in light of that, I changed courses midstream to promote my creative writing on the journal blog.  And I’ll have to confess that I didn’t live up to my self-challenges on that front either.

In effect, all of these observations lead to a perspective that I did not expect to gain by the end of this course: social media management is a tough job. It’s a busy job. And now more significantly than ever, I see that it is an important job. And I feel incredibly more equipped to tackle it if a professional opportunity ever comes my way.